South Asian Journal of Management

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Monograph on Poverty Alleviation and Bottom of the Pyramid Models


Affiliations
1 Indian Institute of Plantation Management, Jnana Bharathi Campus, P. O. Malathalli, Bangalore-560056, India
     

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The phrase “bottom of the pyramid” was used by US president Franklin D Roosevelt in his April 7, 1932 radio address, The Forgotten Man, in which he said “These unhappy times call for the building of plans that rest upon the forgotten, the unorganized but the indispensable units of economic power...that build from the bottom up and not from the top down, that put their faith once more in the forgotten man at the bottom of the economic pyramid.” (Roosevelt, 1938, p. 624).
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  • Monograph on Poverty Alleviation and Bottom of the Pyramid Models

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Authors

Ananda Das Gupta
Indian Institute of Plantation Management, Jnana Bharathi Campus, P. O. Malathalli, Bangalore-560056, India

Abstract


The phrase “bottom of the pyramid” was used by US president Franklin D Roosevelt in his April 7, 1932 radio address, The Forgotten Man, in which he said “These unhappy times call for the building of plans that rest upon the forgotten, the unorganized but the indispensable units of economic power...that build from the bottom up and not from the top down, that put their faith once more in the forgotten man at the bottom of the economic pyramid.” (Roosevelt, 1938, p. 624).