South Asian Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Strategic Pokes:The Business Jalebi


Affiliations
1 Gauhati University, Gopinath Bordoloi Nagar, Jalukbari, Guwahati - 781014, Assam, India
     

   Subscribe/Renew Journal


The book Strategic Pokes: The Business Jalebi is authored by Shombit Sengupta, an International management consultant who deals at length on how distinctive business strategy, on execution brings excellent business performance. The book divulges on the distinctive potential of the Indian companies in terms of its character, skills and entrepreneurial trend which through innovation and creative solution can enhance the image of its own firm and build corporate values. It portrays a visual relative of the Indian and European scenarios of doing business which spans across history, to explore the discernible, exhilarating distinction that customers value.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 148

PDF Views: 0




  • Strategic Pokes:The Business Jalebi

Abstract Views: 148  |  PDF Views: 0

Authors

Mahuya Deb
Gauhati University, Gopinath Bordoloi Nagar, Jalukbari, Guwahati - 781014, Assam, India

Abstract


The book Strategic Pokes: The Business Jalebi is authored by Shombit Sengupta, an International management consultant who deals at length on how distinctive business strategy, on execution brings excellent business performance. The book divulges on the distinctive potential of the Indian companies in terms of its character, skills and entrepreneurial trend which through innovation and creative solution can enhance the image of its own firm and build corporate values. It portrays a visual relative of the Indian and European scenarios of doing business which spans across history, to explore the discernible, exhilarating distinction that customers value.