Strategic Pokes:The Business Jalebi

The book Strategic Pokes: The Business Jalebi is authored by Shombit Sengupta, an International management consultant who deals at length on how distinctive business strategy, on execution brings excellent business performance. The book divulges on the distinctive potential of the Indian companies in terms of its character, skills and entrepreneurial trend which through innovation and creative solution can enhance the image of its own firm and build corporate values. It portrays a visual relative of the Indian and European scenarios of doing business which spans across history, to explore the discernible, exhilarating distinction that customers value.