Innovation Management:Strategies, Concepts and Tools for Growth and Profit

The book consists of 14 chapters in all, of which, the first four chapters related to why, what, how, and who of innovation and each of remaining chapters focused on key tools for effective management including price-cost-value, hidden costs-hidden benefits, cost functions, value innovation, HRM-human capital management, economies of scale-economies of scope, learning curves in break-even analysis, markets and demand-driven innovation, risk-benefit analysis and collaborating strategy. As such the focus of the book is on ‘Managing’ rather than on ‘Innovating’. The entire book as a whole and its each chapter are well organized. Each chapter starts with ‘Learning Objectives’, includes ‘Short Case Studies’, and ‘Action Learning Exercises’ and ended with ‘Long Case (s)’.