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Management for Social Enterprise


Affiliations
1 Department of Marketing & Strategy, IBS, Hyderabad, India
     

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Social Enterprise or the Third Sector the world over has been trying to address community needs that have been left unaddressed or ill-addressed by both the public and private sector. The social entrepreneurs, who are driving these enterprises, are largely doing so through a method of trial and error; the learning curve is far too long and time taking than can be allowed by marginalized communities that are in dire need of the products and services provided by these social enterprises. It is in this context that the book-Management for Social Enterprise comes handy for both practitioners as well as students of social enterprises.
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  • Management for Social Enterprise

Abstract Views: 174  |  PDF Views: 0

Authors

Ratnaja Gogula
Department of Marketing & Strategy, IBS, Hyderabad, India

Abstract


Social Enterprise or the Third Sector the world over has been trying to address community needs that have been left unaddressed or ill-addressed by both the public and private sector. The social entrepreneurs, who are driving these enterprises, are largely doing so through a method of trial and error; the learning curve is far too long and time taking than can be allowed by marginalized communities that are in dire need of the products and services provided by these social enterprises. It is in this context that the book-Management for Social Enterprise comes handy for both practitioners as well as students of social enterprises.