Innovation Promotion Strategies:A Conceptual Framework

This paper is an attempt to carry out an extensive review of earlier research so as to propose hypothesized propositions and develop an integrated framework of innovation promotion strategies. The proposed framework suggests that (i) the process of innovation can be systematized and managed by pursuing well thought out, articulated and widely shared strategies; (ii) the organization’s innovation promotion capability is an integrated capability; and hence in order to manage innovation process in an organization effectively, it is essential to integrate a set of innovation promotion strategies for various aspects like organizational learning, knowledge management and human resource management, technology management, customer orientation, social capital management, transformational leadership and employees’ empowerment, team climate development, and employees’ talent development; (iii) such strategies in some combination if pursued simultaneously, they are likely to have positive impact on one another; and (iv) an organization is expected to be competent enough to integrate such a set of strategies and apply them successfully to stimulate innovation.