South Asian Journal of Management

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Predicting the Conflict-Style Intention to Manage Relationship Conflict: An Exploratory Extension of Theory of Planned Behavior


Affiliations
1 Hyderabad, India
2 Institute of Public Enterprise, Osmania University, Hyderabad, India
3 BITS- Pilani, Hyderabad, India
     

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Past research has suggested a tendency for employees to respond to the relationship conflict through dominating and obliging style. However one may ask what motivational factors influence employees to opt for these styles. Ajzen’s Theory of Planned Behavior (TPB) (1993) is a model which explains the link between cognitive processing and social influence on intentions. The purpose of this paper is to test the efficacy of TPB in relationship conflict among software employees. The five variables of the TPB comprising attitude, Injunctive Subjective Norms (ISN), Descriptive Subjective Norms (DSN), Conflict Efficacy (CE) and Structural Assurance (SA) have been studied in relation to obliging and dominating style. By developing relationship vignettes, salient beliefs towards conflicts were elicited and questionnaire was designed. SEM for 133 responses has been used for testing path suitability and significance. Overall, TPB explained about 38% and 42% of the variance in behavioral intention to opt for obliging and dominating style respectively.
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  • Predicting the Conflict-Style Intention to Manage Relationship Conflict: An Exploratory Extension of Theory of Planned Behavior

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Authors

Swati Alok
Hyderabad, India
Jayashree Raveendran
Institute of Public Enterprise, Osmania University, Hyderabad, India
M. G. Prasuna
BITS- Pilani, Hyderabad, India

Abstract


Past research has suggested a tendency for employees to respond to the relationship conflict through dominating and obliging style. However one may ask what motivational factors influence employees to opt for these styles. Ajzen’s Theory of Planned Behavior (TPB) (1993) is a model which explains the link between cognitive processing and social influence on intentions. The purpose of this paper is to test the efficacy of TPB in relationship conflict among software employees. The five variables of the TPB comprising attitude, Injunctive Subjective Norms (ISN), Descriptive Subjective Norms (DSN), Conflict Efficacy (CE) and Structural Assurance (SA) have been studied in relation to obliging and dominating style. By developing relationship vignettes, salient beliefs towards conflicts were elicited and questionnaire was designed. SEM for 133 responses has been used for testing path suitability and significance. Overall, TPB explained about 38% and 42% of the variance in behavioral intention to opt for obliging and dominating style respectively.