South Asian Journal of Management

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The Encyclopaedic Dictionary of Marketing


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1 Invertis University, Bareilly, UP, India
     

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The Encyclopaedic Dictionary of Marketing is a valuable reference for academicians, marketing educators, advertising practitioners, libraries, and students; this book is a comprehensive guide to understand and utilized the basic marketing concepts; encyclopaedic dictionary is corporeal and exquisite, arranged alphabetically, with antique-style illustrations to go with entries on diverse and enthralling terms used in the marketing. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon and usages. In the book marketing is discussed in all its dimensions, going beyond the meaning of words to their etymology, nuances and current significance.
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  • The Encyclopaedic Dictionary of Marketing

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Authors

Rahul Gupta
Invertis University, Bareilly, UP, India

Abstract


The Encyclopaedic Dictionary of Marketing is a valuable reference for academicians, marketing educators, advertising practitioners, libraries, and students; this book is a comprehensive guide to understand and utilized the basic marketing concepts; encyclopaedic dictionary is corporeal and exquisite, arranged alphabetically, with antique-style illustrations to go with entries on diverse and enthralling terms used in the marketing. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon and usages. In the book marketing is discussed in all its dimensions, going beyond the meaning of words to their etymology, nuances and current significance.