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Competitive Strategy:Techniques for Analyzing Industries & Competitors


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1 Department of Management, School of Business & Economics, University of Management & Technology, Pakistan
     

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Competitive Strategy – Techniques for Analyzing Industries and Competitors aims to provide a comprehensive and structured approach for strategy formulation by inviting readers to look into the profound impact of environmental forces in general, and of competitors in particular, on the success of businesses.
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  • Competitive Strategy:Techniques for Analyzing Industries & Competitors

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Authors

Khuram Shahzad
Department of Management, School of Business & Economics, University of Management & Technology, Pakistan

Abstract


Competitive Strategy – Techniques for Analyzing Industries and Competitors aims to provide a comprehensive and structured approach for strategy formulation by inviting readers to look into the profound impact of environmental forces in general, and of competitors in particular, on the success of businesses.