South Asian Journal of Management

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The Tao of Loyalty:Winning with Employees


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1 Shinas College of Technology, Al-Aqur, Shinas, Sultanate of Oman, PO Box-77, Postal Code 324, Oman
     

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The Tao of Loyalty, authored by an international expert marketing consultant, Ajit Rao, is an entirely refreshing approach to revisit profitable organizations and understand their crucial differentiating factors especially in the new economy industries. This book is well weaved to present powerful techniques that help comprehend and build employee loyalty thus making it invaluable for the people in the corporate world and the services sector in particular.
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  • The Tao of Loyalty:Winning with Employees

Abstract Views: 183  |  PDF Views: 0

Authors

Suneel Kumar
Shinas College of Technology, Al-Aqur, Shinas, Sultanate of Oman, PO Box-77, Postal Code 324, Oman

Abstract


The Tao of Loyalty, authored by an international expert marketing consultant, Ajit Rao, is an entirely refreshing approach to revisit profitable organizations and understand their crucial differentiating factors especially in the new economy industries. This book is well weaved to present powerful techniques that help comprehend and build employee loyalty thus making it invaluable for the people in the corporate world and the services sector in particular.