Impact of Organizational Culture and Communication on Employee Engagement:An Investigation of Indian Private Banks

Banking sector in India has undergone tremendous change in its operations in the last decade. Owing to a highly competitive scenario; it is pertinent to note that banks need to differentiate themselves from each other. They need to have employees who are passionate about their work and strive to take their organization to greater heights. The scope of the study is the strength and impact of the organizational culture and communication on facilitating employee engagement is measured in the Indian private banks. The sample consists of 247 executives drawn from this sector. This study has a practical implications for the banking sector at large, and has established connections between organizational culture, communication and employee engagement. It has unraveled the dimensions of organizational culture and communication which need to be focused for enhancing vigor, dedication and absorption of employees.