The Coaching Manager:Developing Top Talent in Business

The future will challenge corporations to surpass both current and predictable levels of performance and productivity. Organizations in the midst of today’s changes need coaching at the executive and the managerial level to effectively communicate and facilitate where the organization is and where it is headed. In addition to educational development and experience, long-term successful leaders need honest and objective feedback. Coaching is needed today more than ever as a critical tool for successfully engineering organizational change. Adopting coaching as a management style requires managers to help other people unlock their potential and enhance their own performance. It’s about supporting people to learn instead of telling them what the answers are. Coaching is increasing in popularity because of the value it adds to the staff relationships, teamwork, individual and organizational productivity. Parsloe (1999) defines it as: “a process that enables learning and development to occur and thus performance to improve. To be a successful coach requires knowledge and understanding of the process as well as the variety of styles, skills and techniques that are appropriate to the context in which coaching is taking place”.