South Asian Journal of Management

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Concise Encyclopaedia of Advertising


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1 Invertis University, Bareilly, UP, India
     

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AConcise Encyclopaedia of Advertising is a valuable reference for academicians, libraries, marketing educator, advertising practitioners, and students; this book is comprehensive guide to understand and utilized the basic advertising concepts, encyclopaedia is corporeal and exquisite, arranged alphabetically, with antique-style illustrations to go with entries on diverse and enthralling terms used in the advertising word.
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  • Concise Encyclopaedia of Advertising

Abstract Views: 139  |  PDF Views: 0

Authors

Rahul Gupta
Invertis University, Bareilly, UP, India

Abstract


AConcise Encyclopaedia of Advertising is a valuable reference for academicians, libraries, marketing educator, advertising practitioners, and students; this book is comprehensive guide to understand and utilized the basic advertising concepts, encyclopaedia is corporeal and exquisite, arranged alphabetically, with antique-style illustrations to go with entries on diverse and enthralling terms used in the advertising word.