South Asian Journal of Management

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Perception of Leadership Styles and Trust Across Cultures and Gender: A Comparative Study on Barack Obama and Hillary Clinton


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1 Department of Marketing Studies and International Marketing, University of Chittagong, Chittagong, Bangladesh
     

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The race to be the 56th President of the United States has conjured an unprecedented contest in the American Democratic Party between Senators Barack Obama and Hillary Clinton. The purpose of this study is to quantify and examine the perception of the contrasting leadership styles between these two candidates using a survey method. There appears to be a shift away from the skill-based leadership traits of decision making and experience to a preference for a more intangible evaluation of a leader’s character: the level of their moral compass. No significant gender or cultural differences were found between the trustworthiness and likelihood of voting for either Obama or Clinton’s leadership styles. Finally, there was also a noticeably high association between the perception of trust and the likelihood of voting for a leader.
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  • Perception of Leadership Styles and Trust Across Cultures and Gender: A Comparative Study on Barack Obama and Hillary Clinton

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Authors

Mohammed Shahedul Quader
Department of Marketing Studies and International Marketing, University of Chittagong, Chittagong, Bangladesh

Abstract


The race to be the 56th President of the United States has conjured an unprecedented contest in the American Democratic Party between Senators Barack Obama and Hillary Clinton. The purpose of this study is to quantify and examine the perception of the contrasting leadership styles between these two candidates using a survey method. There appears to be a shift away from the skill-based leadership traits of decision making and experience to a preference for a more intangible evaluation of a leader’s character: the level of their moral compass. No significant gender or cultural differences were found between the trustworthiness and likelihood of voting for either Obama or Clinton’s leadership styles. Finally, there was also a noticeably high association between the perception of trust and the likelihood of voting for a leader.