South Asian Journal of Management

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Shopping Malls in India:Factors Affecting Indian Customers’ Perceptions


Affiliations
1 PG Department of Commerce and Business Administration, Khalsa College, Amritsar, Punjab, India
2 Department of Commerce and Business Management, Guru Nanak Dev University, Amritsar, Punjab, India
     

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Several factors such as rising per capita income, emergence of nuclear families, entry of multinational companies offering a huge variety of products has raised the demand of household products. This has been seen as an opportunity for the ushering organized retail sector that is growing by leaps and bounds in India. Even in the middle and small cities, the shopping malls have been successful to snatch the customers of small kirana stores at a very fast pace, thereby, making it imperative to locate the factors that contribute in forming changing attitude of customers’ towards shopping malls. The present study tried to attain this objective by applying the statistical technique of factor analysis and extracted six important factors determining customers’ perceptions towards shopping malls in India.
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  • Shopping Malls in India:Factors Affecting Indian Customers’ Perceptions

Abstract Views: 198  |  PDF Views: 0

Authors

Deepak Devgan
PG Department of Commerce and Business Administration, Khalsa College, Amritsar, Punjab, India
Mandeep Kaur
Department of Commerce and Business Management, Guru Nanak Dev University, Amritsar, Punjab, India

Abstract


Several factors such as rising per capita income, emergence of nuclear families, entry of multinational companies offering a huge variety of products has raised the demand of household products. This has been seen as an opportunity for the ushering organized retail sector that is growing by leaps and bounds in India. Even in the middle and small cities, the shopping malls have been successful to snatch the customers of small kirana stores at a very fast pace, thereby, making it imperative to locate the factors that contribute in forming changing attitude of customers’ towards shopping malls. The present study tried to attain this objective by applying the statistical technique of factor analysis and extracted six important factors determining customers’ perceptions towards shopping malls in India.