South Asian Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

International Marketing Management:Text and Cases


Affiliations
1 Institute of Management Technology, Ghaziabad, India
     

   Subscribe/Renew Journal


It is well known today that international marketing is a complex task. Managers are challenged to design marketing programs and strategies that will work well across many countries with different economic, political, social, and cultural characteristics. Professor U. C. Mathur provides an analytical framework for the development and implementation of international marketing programs in his book International Marketing Management: Text and Cases.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 158

PDF Views: 0




  • International Marketing Management:Text and Cases

Abstract Views: 158  |  PDF Views: 0

Authors

Sandeep Puri
Institute of Management Technology, Ghaziabad, India

Abstract


It is well known today that international marketing is a complex task. Managers are challenged to design marketing programs and strategies that will work well across many countries with different economic, political, social, and cultural characteristics. Professor U. C. Mathur provides an analytical framework for the development and implementation of international marketing programs in his book International Marketing Management: Text and Cases.