Management of Corporate Greatness

Management of Corporate Greatness is an important book as it forwards a new paradigm in management and addresses an important question that lies at the heart of economic and managerial science: is it possible for corporations to follow the path of virtuous philanthropic strivings without sacrificing their direct business goal of profit maximization? The book is a meta-research on major civilizational concern of managing greed and goodness together in business world. The book has its origin in a conference on wisdom and courage where the author presents the need for businesses to show ‘wisdom’, that is, enlightened self interest and to show ‘courage’, that is, abiding by moral values in business decisions. In this book, the author stresses on the need to manage greatness and prescribes the ways that enable corporations to strive successfully for excellence in the pursuit of both profit and goodness. Various paths of company altruism have been explicated with real life examples that detail on how to pursue them, the benefits accrued and the way forward.