South Asian Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Attitudes, Preferences and Profile of Online Buyers in India:Changing Trends


Affiliations
1 School of Management and Social Sciences, Thapar, University, Patiala, India
2 Punjab School of Management Studies, Punjabi University, Patiala, India
     

   Subscribe/Renew Journal


The growing use of Internet in India provides a developing prospect for E-marketers. If E-marketers know the factors affecting online buyers’ behavior, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining the existing online customers. This study focuses on factors affecting the online buyers’ behavior. It also investigates how online advertisements influence consumers to buy online. The paper focuses on the current scenario of internet use and attitude towards e-buying. The study uses random sampling technique with a sample size of 900 respondents comprising businessmen, academicians and students from the state of Punjab. Is E-shopping in India a reality or is it still an uncherished dream of the Indian consumer/seller? With this perspective in mind the current research tries to analyze the factors affecting E-shopping and consumer concerns in online shopping. E-marketers need to focus more on research measures to encourage the consumers to purchase online. Accurate advertisement about product features, product warranties, avenues for customers’ feedback complaints and certification of the websites can play an important role to boost the Indian consumers’ confidence on E-shopping.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 166

PDF Views: 0




  • Attitudes, Preferences and Profile of Online Buyers in India:Changing Trends

Abstract Views: 166  |  PDF Views: 0

Authors

Ravi Kiran
School of Management and Social Sciences, Thapar, University, Patiala, India
Anupam Sharma
School of Management and Social Sciences, Thapar, University, Patiala, India
K. C. Mittal
Punjab School of Management Studies, Punjabi University, Patiala, India

Abstract


The growing use of Internet in India provides a developing prospect for E-marketers. If E-marketers know the factors affecting online buyers’ behavior, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining the existing online customers. This study focuses on factors affecting the online buyers’ behavior. It also investigates how online advertisements influence consumers to buy online. The paper focuses on the current scenario of internet use and attitude towards e-buying. The study uses random sampling technique with a sample size of 900 respondents comprising businessmen, academicians and students from the state of Punjab. Is E-shopping in India a reality or is it still an uncherished dream of the Indian consumer/seller? With this perspective in mind the current research tries to analyze the factors affecting E-shopping and consumer concerns in online shopping. E-marketers need to focus more on research measures to encourage the consumers to purchase online. Accurate advertisement about product features, product warranties, avenues for customers’ feedback complaints and certification of the websites can play an important role to boost the Indian consumers’ confidence on E-shopping.