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A Study of Factors Affecting Mobile Governance (mGov) Adoption Intention in India using an Extension of the Technology Acceptance Model (TAM)


Affiliations
1 Marketing Area, Indian Institute of Management Vishakapatnam, Andhra Bank School of Business Building, Andhra University Campus, Visakhapatnam 530 003. Andhra Pradesh, India
2 Finance & Accounting Area, FORE School of Management, #B-18, Qutub Institutional Area, New Delhi 110016, National Capital Territory of Delhi, India
     

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Due to the advancement in Information and Communication Technology (ICT) and mobile phone penetration, the Indian government has initiated mobile governance (mGov) for delivering public services to citizens and businesses over mobile devices. However, despite making several efforts, the pace of mGov adoption has been rather slow. This study aims to explore factors affecting the intention to adopt mGov. A total of 379 responses were collected and analyzed. To determine the reliability and validity of the proposed framework, Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used. The findings show that perceived usefulness, perceived ease of use, perceived security, and perceived compatibility are crucial determinants affecting the mGov adoption intention. Additionally, the results also indicate that the trust significantly mediates the relationship between perceived usefulness, perceived ease of use and mGov adoption intention. Through the results obtained, we propose which specific determinants government should focus on in order to encourage citizens to adopt and use mGov services.

Keywords

Adoption Intention, Electronic Governance, Mobile Governance, Technology Acceptance Model (TAM), Trust.
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  • A Study of Factors Affecting Mobile Governance (mGov) Adoption Intention in India using an Extension of the Technology Acceptance Model (TAM)

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Authors

Amit Shankar
Marketing Area, Indian Institute of Management Vishakapatnam, Andhra Bank School of Business Building, Andhra University Campus, Visakhapatnam 530 003. Andhra Pradesh, India
Pooja Kumari
Finance & Accounting Area, FORE School of Management, #B-18, Qutub Institutional Area, New Delhi 110016, National Capital Territory of Delhi, India

Abstract


Due to the advancement in Information and Communication Technology (ICT) and mobile phone penetration, the Indian government has initiated mobile governance (mGov) for delivering public services to citizens and businesses over mobile devices. However, despite making several efforts, the pace of mGov adoption has been rather slow. This study aims to explore factors affecting the intention to adopt mGov. A total of 379 responses were collected and analyzed. To determine the reliability and validity of the proposed framework, Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used. The findings show that perceived usefulness, perceived ease of use, perceived security, and perceived compatibility are crucial determinants affecting the mGov adoption intention. Additionally, the results also indicate that the trust significantly mediates the relationship between perceived usefulness, perceived ease of use and mGov adoption intention. Through the results obtained, we propose which specific determinants government should focus on in order to encourage citizens to adopt and use mGov services.

Keywords


Adoption Intention, Electronic Governance, Mobile Governance, Technology Acceptance Model (TAM), Trust.

References