SJCC Management Research Review

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HEALTH CONSCIOUSNESS AND LIFESTYLE OF CONSUMERS TOWARDS ORGANIC PRODUCTS


Affiliations
1 Ph.D. Research Scholar, PG & Research Dept. of Commerce, Holy Cross College (Autonomous), Tiruchirappalli-2, Tamilnadu, India
2 Associate Professor in commerce, PG & Research Dept. of Commerce, Holy Cross College (Autonomous), Tiruchirappalli-2, Tamilnadu, India
 

In India organic products are gaining importance and nowadays consumer's show increase interest in organic products as health factor plays a major role while consuming organic products. Thus this paper analyzes the health consciousness and lifestyle of consumers consuming organic products in Tiruchirappalli city corporation, Tamil Nadu. A structured questionnaire was used by a survey method to collect data form one hundred sample respondents. The results show that majority of respondents purchase organic products to maintain good health and rely on the quality of the product

Keywords

Organic products, Foods, Health consciousness. Lifestyle, etc
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Abstract Views: 162

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  • HEALTH CONSCIOUSNESS AND LIFESTYLE OF CONSUMERS TOWARDS ORGANIC PRODUCTS

Abstract Views: 162  |  PDF Views: 127

Authors

R. Ayswarya
Ph.D. Research Scholar, PG & Research Dept. of Commerce, Holy Cross College (Autonomous), Tiruchirappalli-2, Tamilnadu, India
S. Vasanthi
Associate Professor in commerce, PG & Research Dept. of Commerce, Holy Cross College (Autonomous), Tiruchirappalli-2, Tamilnadu, India

Abstract


In India organic products are gaining importance and nowadays consumer's show increase interest in organic products as health factor plays a major role while consuming organic products. Thus this paper analyzes the health consciousness and lifestyle of consumers consuming organic products in Tiruchirappalli city corporation, Tamil Nadu. A structured questionnaire was used by a survey method to collect data form one hundred sample respondents. The results show that majority of respondents purchase organic products to maintain good health and rely on the quality of the product

Keywords


Organic products, Foods, Health consciousness. Lifestyle, etc