Abstract Views :230 |
PDF Views:6
Authors
Affiliations
1 Department of Library and Information Science, Andhra University, Visakhapatnam 530003, IN
Source
Journal of Information and Knowledge (Formerly SRELS Journal of Information Management), Vol 33, No 3 (1996), Pagination: 153-159
Abstract
This paper attemts to articulate the marketing concepts. techniques and strategies relevant for library and information centres. Differentiates the marketing task for profit and non-profit organisations. Identifies the factors and changes influencing the environment of library and information centres. Suggests for harnessing of the strategies and concepts to counter these changes endangering the library and information centres and their role in the society.
Keywords
Marketing Concepts-Libraries, Marketing Strategies, Marketing Techniques, Marketing - Non-Profit Organisation, Marketing Mix, Marketing Segmentation.
