Kenya Rural Women Micro-entrepreneurs and Social Responsibility

The application, challenges women micro-entrepreneurs apply, encounter and overcome the obstacles as they incorporate social responsibility practices in their micro-enterprises is significant for understanding the survival of their micro-enterprises. However, empirical evidence on the role of these micro-entrepreneurs in regard to social responsibility practices is limited. This could be as a result of the type, size and nature of their micro-enterprises. Drawn on 60 owner women micro entrepreneurs and 13 workers all from rural Kenya, we investigate the role of rural women micro-entrepreneurs in incorporating social responsibility in their small businesses. The study findings show that these micro-entrepreneurs incorporate social responsibilities practices in their ventures albeit unknowingly. Their smaller size makes it easier to implement social values. The analysis provides evidence that closer ties that exists among the people working in these businesses provides favourable environment for SR to be manifested.