Influence of Competitive Aggressiveness on Performance of Agricultural Co-Operatives in Uasin Gishu County, Kenya

The purpose of the study was to analyze the influence of competitive aggressiveness on performance of agricultural co-operatives in Uasin Gishu County. The study was guided by the objective to establish the influence of competitive aggressiveness on performance of co-operative societies in Uasin Gishu County. The study was also guided by the Situational Leadership theory in discussing   competitive aggressiveness as a construct of Entrepreneurial Orientation. This study adopted a descriptive research design to understand the influence of proactiveness on performance. The study area was in Uasin Gishu County in Kenya with approximate target population of 414 staff in 63 registered agricultural co-operatives. Stratified sampling technique was used to select a sample of 203 respondents. Primary data was collected by quantitative methods. Pilot testing was carried out to test the validity and reliability of the instruments. Regression analysis was used for the analysis of the quantitative data, where data was then represented in descriptive tables and inferential form. Relationships between different variables were analyzed using a regression model. The study concluded that competitive aggressiveness was significant. It has an influence on performance of co-operatives in Uasin Gishu County. The findings from this study would be useful to policy makers, researchers, development planners and Uasin Gishu County, in the attempt to achieve entrepreneurship development which is crucial to attainment of Vision 2030.