Determinants of Export Performance of Manufacturing Industries in Dire Dawa, Ethiopia

The overall purpose of this study was to identify determinants of export performance of manufacturing industries in Dire Dawa city Administration. The research incorporated both primary and secondary data. The primary data was collected through self-administered questionnaire whereas secondary data were extracted under a comprehensive desk review of the manufacturing sector policies, performance, status, problems etc. and reviewed mainly from published journal articles and books.

Descriptive research design research method was utilized to identify the determinants of export performance of manufacturing industries in Dire Dawa city Administration and quantitative and qualitative information was taken into account. To process the collected data analysis SPSS version 20 was used. The study found that building of physical capital, raw material supplies, logistics and transportation, educated and skilled work force, loan from banks, rate of exchange, incentives, use of the internet, productivity improvement, value addition, and diversification, unit prices, differentiation, branding, retailing, ease of doing Business, competition and utilization of trade preferences are the major determinants of export performance of manufacturing industries.