Assessment of Factors Influencing Youth Participation in Agri-Business in Kericho County, Kenya

The purpose of this research was to analyze the assessment of factors influencing youth participation in Agri-business in Kericho County. The specific objectives were; to assess influence of youth attitudes towards youth participation in Agri-business in Kericho County, to establish the influence of access to credit facility towards youth participation in Agri-business in Kericho County, to examine influence of access to land towards youth participation in Agri-business in Kericho County and to determine influence of perceived benefits towards youth participation in Agri-business in Kericho County. The target population of this study consisted of 7560 youths who are registered with youth groups that currently engage in various agribusinesses in the Kericho County. The sample size for this study was 384 which was derived using fisher 1998 formula. Stratified and random sampling will be used where 384 respondents will be sampled from a population of 7560 youth that currently engage in 504 agribusinesses groups in the Kericho County. In this study, the questionnaire was utilized in data collection and data collected was analysed using descriptive and inferential statistics. The study used SPSS version 23 as a tool for data analysis. The results revealed a positive and significant relationship youth attitudes and youth participation in Agri-business in Kericho County. The results further revealed that access to credit facility affect youth participation in Agri-business in Kericho County positively and significantly. The result also indicated that access to land affect youth participation in Agri-business in Kericho County positively and significantly. The study findings also indicated that the correlation between perceived benefits and youth participation in Agri-business in Kericho County was positive and significant. This implies that an improvement in the indicators of perceived benefits positively leads to an increase in youth participation in Agri-business in Kericho County. The study findings recommended that Kericho County to invest more in youth attitudes, access to credit facility and access to land practices as these practices improves the youth participation in Agri-business.