Determinants on E-Tourism Service Usage: An Empirical Investigation of Vietnam in Emerging Economies

The development of IT and the Internet have provided opportunities for enterprises to change the way of doing business and to have competitive advantage over competitors. Nowadays, tourism enterprises in emerging countries are trying to utilise IT and the Internet in offering e-tourism services to customers, still at limited level. The study attempts to investigate the determinants on e-tourism service usagein Vietnam. Research methodologies use in this paper are qualitative and quantitative methods. Qualitative method is conducted by questionnaires from 10 tourists and 10 key managers coming from ten tourism enterprises to examine the factors affecting e-tourism service based on based on technology acceptance model (TAM) of Davis (1989). Quantitative research is qualified by a survey given to 417 tourists randomly selected. Data collected and examined by CFA and SEM through AMOS 20.0. The results showed that both perceived usefulness and perceived ease of use significantly and directly impacted their intention to use e-tourism services. Implications of this study are important for both tourism enterprises and government.