Model of Management Strategies Affecting Crisis Management of Real Estate Business

The purposes of this research were to study management strategies and the crisis management of real estate business, to compare the crisis management of real estate business classified by business size, operation period, department that encountered crisis, and to present the model of management strategies affecting crisis management of real estate business. The researcher applied the mixed methods in conducting this research.

The research results show that the real estate business with different business size and operation period places different importance on crisis management of real estate business with the statistical significance at the level of .05. The strategy of innovation and technology (X₅), the strategy of work process (X₄), and the strategy of human resources management (X₃) can describe the variance of the crisis management of real estate business at 82.70% (Adjust R² = .827).This can be written in the equation as follows:   = .399 the strategy of innovation and technology (X₅) + .398 the strategy of work process (X₄) + .175 the strategy of human resources management (X₃)