Deconstruction Concept of Corporate Social Responsibility: A Solution for Indigenous Peoples

This research is directed to deconstruct the ideology of CSR which is a humanist, feminist and able to accommodate the rights of mining companies. This research uses qualitative methodology of data collection technique using direct interview and observation. The research finds a model and concept of CSR using local culture dimension as a way of implementing CSR should be feminism and do not give priority to profit. Deconstruction of an ideology will change the concepts and behavior of management in managing the company and CSR.