Effect of Organization Learning Capacity on Firm Innovative Performance with the Moderation of Co-creation: Evidence from Pakistan Banking Sector

So many researchers at present work a lot on employee performance, here I see the affiliation of organization learning capacity and firm innovative performance while co-creation act as moderation. System orientation, climate for learning orientation, knowledge acquisition and utilization orientation, and information sharing and dissemination orientation are the dimensions of organizational learning capacity (Çömlek, Kitapçı, Çelik, & Özşahin, 2012; Goh & Richards, 1997; Huber, 1991; G. T. M. Hult & O. Ferrell, 1997; Jaworski & Kohli, 1993; Sinkula, 1994; Teo, Wang, Wei, Sia, & Lee, 2006)while approach to innovation, interaction with business market environment, product development, innovation process management and human resources are the dimensions of firm innovative performance(Çömlek et al., 2012). Firm innovative performance are further followed by five firm innovative performance levels i.e. chaotic level, insufficient level, acceptable level, high level, and excellent level(Lendel & Varmus, 2014). Customer participation behavior, and customer citizenship behavior collectively explain co-creation effect as moderation(Yi & Gong, 2013). The survey supports to find out the link between organization learning capacity and firm innovative performance with the assistance of evaluation levels and effect of co-creation on the relation of these two. The survey is accompanied on 300 employees from eight banks of Pakistan i.e.  Allied Bank LTD, Bank Alfalah LTD, Bank AlHabib LTD, Summit Bank, Meezan Bank LTD , JS Bank LTD, MCB LTD, and HBL. The data acquired from this survey is evaluated by using SPSS statistical packaged software. Descriptive analysis, factor analysis, reliability analysis, correlation and regression analysis are used to calculate the results. Results shows that the model is significant and relation is positive.