Social Factors Influencing Women Pineapple Vendors on Their Household Livelihoods in Bureti Sub County, Kericho County, Kenya

Informal sector is a source of livelihoods to women pineapple vendors. This study was motivated by the fact that women pineapple vendors try to make ends meet for their households despite the fact that majority having challenges. The study was carried out in Bureti sub County, Kericho County. The sample size of the study was ninety-eight respondents. Moreover, the study administered twelve key informants. The unit of analysis was women pineapple vendors in Bureti Sub County. The study employed simple random sampling and purposive sampling techniques. The study used interview schedule method. The Statistical Package for the Social Sciences (SPSS) version 20 for the windows was aid in data analysis. The quantitative data was analysed by using descriptive statistics where frequencies and percentages were to be computed and presented in tables, graphs and pie charts while qualitative data was analysed using thematic analysis. The study recommends women pineapple vendors should venture in other business-like retail shop to improve on their livelihoods. The findings will be used by the local government, NGOs and CBOs and other development agencies to have an insight on the social factors influencing women pineapple vendors which reflects on their household livelihoods.