Cyber Bullying: Media Used and Generalised Self-Efficacy among High School Adolescents in Gilgil Sub-County, Kenya

The goal of this study was to explore media used in cyber bullying in relation to generalized self-efficacy among high School adolescents. In particular, the study examined cyber bullying from four perspectives: (a) What is the extent of using certain media in cyber bullying?(b) Is there gender difference in media used in cyber bullying?(c) Is there age difference in the media used in cyber bullying?(d) What is the influence of cyber bullying media on the generalized self-efficacy? Data was collected from 385 high school students from 6 schools. The study found Facebook and WhatsApp to be the popular media of cyber bullying. Findings indicated no statistically significant age or gender difference in the use of text messages, email, WhatsApp, Facebook and Chat rooms. The present study indicated that the use of certain media in cyber bullying affect the psychological wellbeing of the adolescents and sets a stage for future studies to be conducted tohelp eradicate cyber bullying.