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Drivers of Purchase Decision for Online Fashion Products in Navi Mumbai


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1 YMT College of Management, Kharghar- Navi Mumbai, India
 

E-commerce has witnessed one of the fastest growths in business space. Several Indian ecommerce stores like Flipkart, Snapdeal etc. have brought innumerable options of online purchase and are posing tough competition for international companies like Amazon. Online purchase has gained popularity worldwide&India is no exception. This study was undertaken to explore the divers of purchase decision for Indian online fashion products in Navi Mumbai. This research yields insights for entrepreneurs and managers of online fashion product e-retailing firms by identifying the drivers that impact the online purchase decision.
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  • Drivers of Purchase Decision for Online Fashion Products in Navi Mumbai

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Authors

Pooja R. Shukla
YMT College of Management, Kharghar- Navi Mumbai, India

Abstract


E-commerce has witnessed one of the fastest growths in business space. Several Indian ecommerce stores like Flipkart, Snapdeal etc. have brought innumerable options of online purchase and are posing tough competition for international companies like Amazon. Online purchase has gained popularity worldwide&India is no exception. This study was undertaken to explore the divers of purchase decision for Indian online fashion products in Navi Mumbai. This research yields insights for entrepreneurs and managers of online fashion product e-retailing firms by identifying the drivers that impact the online purchase decision.

References