AADYA -National Journal of Management and Technology

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


E-commerce has witnessed one of the fastest growths in business space. Several Indian ecommerce stores like Flipkart, Snapdeal etc. have brought innumerable options of online purchase and are posing tough competition for international companies like Amazon. Online purchase has gained popularity worldwide&India is no exception. This study was undertaken to explore the divers of purchase decision for Indian online fashion products in Navi Mumbai. This research yields insights for entrepreneurs and managers of online fashion product e-retailing firms by identifying the drivers that impact the online purchase decision.
User
Notifications
Font Size