AADYA -National Journal of Management and Technology

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This paper studies the main factors that influence the buying behavior of students in general. The two factors that are primary in this study are Clothing and Electronics. The research is a primary research done through questionnaire method. The paper evaluates the main factors that drive the decision of students while buying clothes, electronics and other products. The paper also studies the buying pattern of students, whether they buy all by themselves or their parents help them buy. A structured questionnaire was constructed to provide answers to our research question. In this study, sixty questionnaires were distributed, but only fifty usable questionnaires were realized.

Keywords

Buying Behavior, Self Buying, Perception, Common Effects.
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