The Changing Face of India Retail in Today’s Multi Channel World

India is now the latest major front line for globalize retail market and retailing is the second largest employer an Indian economy. Government of India has approved 51% FDI in Multi band retail and revised in Single Brand retail sector through Government Route with some riders. At present, it has emerged as the fifth most favorable destination for international retailers. India's retail sector is highly unorganized which occupies 92% and 8% is contributed by the organized sector but it has expected to grow from 5-6% to 14-18 % of the total retail market by 2015. The aim of this paper is to investigate the consumers preferences towards organized and unorganized sector and also explore which factor's influencing consumer's buying behaviour with the help of altered variables like product quality, long term relationship, attractive schemes, brand loyalty, discount and credit, Reasonable price etc. is the second objective of this paper and third aim is to address to find out Discount&Credit, long term relationship, product quality and Home delivery's the focal factors which influences consumers buying behaviour. The Primary data has been collected with the help of structured questionnaire containing close and open ended questions. Statistical software was extensively used for analyzing the data collected. Secondary data and amass the information through Journals, Magazines and websites were used.