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The purpose of study is to analyze the awareness about the alternative investment strategy through quantitative analysis in stock market specifically in Kharghar, Navi Mumbai region. The paper studies the significance of quantitative analysis in stock market investment. A quantitative descriptive sample design was used to study the individual investors under different economic condition in Navi Mumbai. A semistructured interview and questionnaire was designed.

This research tries to focus on positive opportunities created by quantitative analysis of stock market while investing. It identifies the better opportunity in terms of risk and return. One of the most interesting findings of the study is that most of the individual investors don't have any idea about the quantitative analysis and its benefits in stock market. The other remarkable finding suggests that proper knowledge of quantitative analysis helps individual investor to invest rationally in stock market. It enhances the chances of more returns less risk and contributes some value to the economy.


Keywords

Stock Market, Quantitative Analysis, Risk and Return, Individual Investors.
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