AADYA -National Journal of Management and Technology

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Mobiles of different brands and configuration are available in the market. Generally consumers face the problem to select the suitable one according to his requirement. Here this paper uses the SPSS as data analysis tool/package for analyzing consumer behavior towards purchasing mobile phones based on certain parameters. Dataset is created using SPSS on data collected based on questionnaire from employees around Navi Mumbai. This study uses the correlation method to ascertain the impact of parameters on customer's mobile purchasing behavior.

Keywords

Data Analysis, SPSS, Parameters, Purchasing Decision.
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