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A Study of the Customers Preference over Hybrid and Diesel Fuel Cars:A Review of Uran Taluka


Affiliations
1 Bharati Vidyapeeth’s Institute of Management Studies and Research, Sec-8, CBD Belapur, Navi Mumbai, India
 

Pollution free environment is the necessity for today's world. So the preference of customers is changing from traditional fuel cars to hybrid fuel cars. The factors considered for this study were income, locality, brand preferences and spending capacity. The present research paper covers the study of Uran taluka and covering 150 respondents. The chi square test was used to study the association between locality and preference of fuel cars. And we concluded that locality as a factor has more impact on the preferences of customers over hybrid and diesel cars.

Keywords

Customer Preferences, Hybrid Fuel.
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  • A Study of the Customers Preference over Hybrid and Diesel Fuel Cars:A Review of Uran Taluka

Abstract Views: 787  |  PDF Views: 324

Authors

Deepali Patil
Bharati Vidyapeeth’s Institute of Management Studies and Research, Sec-8, CBD Belapur, Navi Mumbai, India
Shruti Gharat
Bharati Vidyapeeth’s Institute of Management Studies and Research, Sec-8, CBD Belapur, Navi Mumbai, India
Trupti Gharat
Bharati Vidyapeeth’s Institute of Management Studies and Research, Sec-8, CBD Belapur, Navi Mumbai, India

Abstract


Pollution free environment is the necessity for today's world. So the preference of customers is changing from traditional fuel cars to hybrid fuel cars. The factors considered for this study were income, locality, brand preferences and spending capacity. The present research paper covers the study of Uran taluka and covering 150 respondents. The chi square test was used to study the association between locality and preference of fuel cars. And we concluded that locality as a factor has more impact on the preferences of customers over hybrid and diesel cars.

Keywords


Customer Preferences, Hybrid Fuel.

References