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Pollution free environment is the necessity for today's world. So the preference of customers is changing from traditional fuel cars to hybrid fuel cars. The factors considered for this study were income, locality, brand preferences and spending capacity. The present research paper covers the study of Uran taluka and covering 150 respondents. The chi square test was used to study the association between locality and preference of fuel cars. And we concluded that locality as a factor has more impact on the preferences of customers over hybrid and diesel cars.


Customer Preferences, Hybrid Fuel.
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