Adarsh Journal of Management Research

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Purpose of the study: The purpose of the study is to explore the interplay of barriers of green buildings and their effect on adoption intention of green buildings in India.

Design/Methodology: This is a conceptual paper written through review of literature in this area and expert opinion.

Findings: The present barriers to adaption of green buildings in the perspective of builders who are the immediate adaptors of green buildings are listed out and a conceptual framework is proposed.

Limitations: The framework proposed in this paper needs to be empirically validated.


Keywords

Green Buildings, Marketing Green Buildings, Green Building Adoption.
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