Employees Perception towards CSR: An Empirical Study

Since the early 1990s, corporate responsibility issues, including the social obligations of corporations, have attained prominence in political and business debate. This is not only in response to corporate scandals but also due to the realization that development centered only on economic growth paradigms is unsustainable and therefore, there is a need for a more proactive role by states, companies and communities in a development process aimed at balancing economic growth with environmental sustainability and social cohesion. The concept of Corporate Social Responsibility (CSR) is gaining importance nowadays. It calls upon business to follow ethical practices while dealing with shareholders, employees, customers, suppliers, environment, government and community, all the companies are not equally committed towards their social responsibility. When everything seems to be going wrong, it is the employees that can make company realize their social responsibility. In this backdrop, this paper investigates the employees perception towards CSR in a public limited company in Kerala, India.

Design/Methodology/Approach: Primary data using convenient sampling through questionnaire and interview method and secondary data from wide range of literature and various journal publications had been utilized. Frequency distribution, percentage analysis, mean score and one way ANOVA were used to test the objectives of the study. In order to test the reliability of the scale, the researcher applied Cronbach's Alpha (CFA) to measure the internal consistency of the variables.The findings of the study emphasize on the employee's perception towards CSR is that the company follow a strong corporate culture and CSR.