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AMBER – ABBS Management Business and Entrepreneurship Review
Publisher: Acharya Bangalore B School (ABBS)
Editor: Dr. H R Venkatesha
Online ISSN: , Print ISSN: 0976-3341
Frequency: Biannual
Description:
‘AMBER’ is a bi-annual, peer reviewed and theme based journal. The key objective of the journal is to create and disseminate knowledge. The journal provides researchers from academic, social and corporate sectors a medium for publishing their original cutting edge research papers.The journal is published by Acharya Bangalore B-School, which is a paragon among the leaders in Management education. The institution is accredited with ‘A’ grade by NAAC. The Management program of ABBS is accredited by IACBE (USA) and NBA.
Table of Contents
Vol 14, No 1 (2023)
Business Case Studies
| ABC ‘S’ of Art: Lessons for Michelangelo | ||
| R. Vishal Kumar, P. Shanmugha Priya | ||
| DOI: 10.23874/amber/2023/v14/i1/220786 , Vol 14, No 1 (2023), Pagination: 06-09 | ||
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Abstract Views: 405 | PDF Views: 218 | |
| From Rags to Riches and Riches to Rags | ||
| Ajitha Savarimuthu | ||
| DOI: 10.23874/amber/2023/v14/i1/220787 , Vol 14, No 1 (2023), Pagination: 10-16 | ||
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Abstract Views: 450 | PDF Views: 243 | |
| Post Pandemic Buyer Behaviour | ||
| Alina-Nicoleta Birsan, Raluca-Elena Ghinea, Robert-Andrei Costache, Cristina State | ||
| DOI: 10.23874/amber/2023/v14/i1/220788 , Vol 14, No 1 (2023), Pagination: 17-24 | ||
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Abstract Views: 475 | PDF Views: 218 | |
| A realty check on Fintech Money Lending apps | ||
| Shri Navin M.A., M. V. Alagesan | ||
| DOI: 10.23874/amber/2023/v14/i1/220789 , Vol 14, No 1 (2023), Pagination: 25-29 | ||
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Abstract Views: 446 | PDF Views: 215 | |
| The Recuperation: The Metamorphosis of a Heart Broken Wife into a Resolute CEO | ||
| Tanmaya Kumar Mishra | ||
| DOI: 10.23874/amber/2023/v14/i1/220790 , Vol 14, No 1 (2023), Pagination: 30-33 | ||
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Abstract Views: 439 | PDF Views: 200 | |
| Developing Brand Equity Through Consumers – Unfolding The Case Of Parle – G and Its Success In India | ||
| Reena Shyam, Afzal Basha | ||
| DOI: 10.23874/amber/2023/v14/i1/220791 , Vol 14, No 1 (2023), Pagination: 34-38 | ||
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Abstract Views: 411 | PDF Views: 236 | |
| Factors that Influence The Behavior of Young People In Making the Decision to Start A Business. Case Study | ||
| Liana-Eugenia Meter, Andreea-Florina Fora, Nicoleta Georgeta Bugnar, Margit Csipkes | ||
| DOI: 10.23874/amber/2023/v14/i1/220792 , Vol 14, No 1 (2023), Pagination: 39-47 | ||
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Abstract Views: 442 | PDF Views: 218 | |
| Internal Migration and Urbanization: A case study from Semi-arid regions of Pakistan | ||
| Ghamz E. Ali Siyal, Imran Khalid, Ayesha Qaisrani | ||
| DOI: 10.23874/amber/2023/v14/i1/220793 , Vol 14, No 1 (2023), Pagination: 48-59 | ||
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Abstract Views: 470 | PDF Views: 207 | |
| Waste Management Systems Used in Oslo and Zanzibar | ||
| Cristian Alexandru Stefanescu, Razvan Catalin Dobreab, Maria Loghin | ||
| DOI: 10.23874/amber/2023/v14/i1/220794 , Vol 14, No 1 (2023), Pagination: 60-68 | ||
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Abstract Views: 493 | PDF Views: 234 | |
Book Review
| The Intelligent Investor | ||
| K. Kedhareshwari | ||
| DOI: 10.23874/amber/2023/v14/i1/220795 , Vol 14, No 1 (2023), Pagination: 69-69 | ||
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Abstract Views: 514 | PDF Views: 235 | |