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A Study on Financial Technology Sector’s New Emergence: Mobile Banking


Affiliations
1 Assistant Professor, Department of Commerce, Park’s College (Autonomous), Tamil Nadu, India
 

Technology plays a significant role in banking sector and it is one of the largest financial institutions continuously explores the opening of technology facilitate services to offer better customer experience and convenience. Mobile banking is an Information Communication Technology (ICT) application became part of every individual in the information era and it is considered to be an essential use among people in different countries who are probable to have divergent cultural backgrounds. Mobile banking is a growing alternative channel for offering financial services as well as benefits to the people in remote area to access the banking services at ease. India is the world’s biggest telecom market, with a great potential for growing banking services through mobile. The main objective of the study is to analyse the perceptions of respondents towards using Mobile banking services. The findings of the study were most of the mobile banking user were male and comes under 20-30 years of age group. Garrett ranking technique revealed that most of the respondents expressed their positive opinions towards mobile banking service.

Keywords

Fintech, New Emergence, Mobile Banking, Customer Perception, Payments and Security
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  • https://apextechinc.com/mobile-banking-thechanging-face-of-the-fintech-industry/

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  • A Study on Financial Technology Sector’s New Emergence: Mobile Banking

Abstract Views: 38  |  PDF Views: 13

Authors

A. Baranipriya
Assistant Professor, Department of Commerce, Park’s College (Autonomous), Tamil Nadu, India

Abstract


Technology plays a significant role in banking sector and it is one of the largest financial institutions continuously explores the opening of technology facilitate services to offer better customer experience and convenience. Mobile banking is an Information Communication Technology (ICT) application became part of every individual in the information era and it is considered to be an essential use among people in different countries who are probable to have divergent cultural backgrounds. Mobile banking is a growing alternative channel for offering financial services as well as benefits to the people in remote area to access the banking services at ease. India is the world’s biggest telecom market, with a great potential for growing banking services through mobile. The main objective of the study is to analyse the perceptions of respondents towards using Mobile banking services. The findings of the study were most of the mobile banking user were male and comes under 20-30 years of age group. Garrett ranking technique revealed that most of the respondents expressed their positive opinions towards mobile banking service.

Keywords


Fintech, New Emergence, Mobile Banking, Customer Perception, Payments and Security

References