AMBER – ABBS Management Business and Entrepreneurship Review

U. Bhojanna ¹, Geeta Raturi ²

Affiliations
1 RNSIT, Bangalore, IN
2 East Point Group of Institutions, IN

Abstract

The farmer suicide graph has been steadily rising in India. With limited resources, farmers depend on borrowed money to purchase seeds and other inputs and to cultivate their land. A crop failure, an unexpected health expense or the marriage of a daughter are perilous to the livelihood of these farmers. Corporate Social Responsibility (CSR) is the only way out in the present scenario to motivate the dejected small&marginal farmers. Companies can be socially conscious and responsible and become the change agents. An accountability model is a must. It makes the government, private companies and the associated NGOs more responsible. Socially conscious individuals having high disposable income can contribute and advocate social sustainability. Corporate Social Responsibility can be complemented by personal social responsibility. Social Advocacy by the affluent and well to do people can bring relief to poor farmers and their immediate families. A triad between government, private companies and local NGO can be formed to effectively implement the CSR. It can do wonders for the farmers and bring back life in them.

Keywords

Corporate Social Responsibility (CSR), Personal Social Responsibility (PSR), Accountability, Social Sustainability.

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