AMBER – ABBS Management Business and Entrepreneurship Review

Joseph Varghese ¹, J. Clement Sudhahar ²

Affiliations
1 Karunya School of Management, Karunya University, Coimbatore - 641 114, IN
2 Karunya School of Management, Karunya University, Coimbatore - 641 114., IN

Abstract

In the present scenario of Information technology, it has nationally as well as globally turned over the entire working atmosphere. Electronic commerce paved a new way into the common man's life on the way how products and services are brought and sold in entire world market.Digital revolution has been changing the entire world style fundamentally. Our "Next big thing" would be changes that digitization brings to various segments of companies, governments, businesses, and the end user.Internet marketing or digital marketing refers to advertising, marketing and sellingvia the Web and email and other digital marketing mode to drive selling the product or service via electronic commerce to the outside world, in addition to the leads that arises out from Web sites or emails. Internet way of marketing and advertising are typically used as a conjunction for the earlier and traditional types of advertising that was been common like radio, television, newspapers and magazines. The study spreads out in having a clear cut picture on the important platform of Digital market and also outline the modern way of marketing tactics used in the truck transportation industry in Coimbatore Dist, Tamil Nadu, with its benefits and finally render a suggestion to make the new entrepreneurs to get into the marketing field without burning their hands in the competitive business environment.

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