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Saravanan, K.
- Impact of Social Media on Brand Preference, Buying Behaviour and Purchase Decision among Millennials Towards Various Electronic Products
Abstract Views :676 |
PDF Views:399
Authors
K. Durai
1,
K. Saravanan
2
Affiliations
1 Vivekananda Institute of Management Studies (VIMS), (Affiliated to Anna University) Coimbatore – 641107. Tamil Nadu, IN
2 Department of Management Studies, SCAD College of Engineering and Technology, Cheranmahadevi- 627414. Tirunelveli, Tamil Nadu, IN
1 Vivekananda Institute of Management Studies (VIMS), (Affiliated to Anna University) Coimbatore – 641107. Tamil Nadu, IN
2 Department of Management Studies, SCAD College of Engineering and Technology, Cheranmahadevi- 627414. Tirunelveli, Tamil Nadu, IN