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Authors
Affiliations
1 NCW Project Research Centre of Management Studies, Bharathidasan University College, Perambalur, IN
2 Research Centre of Management Studies,
Bharathidasan University College, Perambalur, IN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 7, No 2 (2016), Pagination: 47-50
Abstract
Nowadays, ICT performs a leading role in any kind of business for marketing. While radio, television and print media were primarily used to perform thesetasks earlier, with the advent of the new ICTs, these have now been considered as traditionalICTs.The new ICTs are commonly referred to evolving applications that relyon the Internet, telecommunication networks, mobile phones, personal computers and databases.These new ICTs have the potential of getting vast amounts of information to rural population ina more timely, comprehensive, cost effective and interactive manner. The study mainly focused as how the rural women farmers use ICT for their farming practices and agribusiness. Based on the findings, researcher concluded from the study, the women farmers perceived from their experience, the infrastructure is a main constraint to use the ICT for e-commerce in agricultural business. Some important implications for future research are also derived from the study.
Keywords
ICT, Constrain, E-Commerce.
Full Text
References
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