AMBER – ABBS Management Business and Entrepreneurship Review

Uma Balakumar ¹, P. Triveni ¹

Affiliations
1 Ramaiah Institute of Management, Bangalore, IN

Abstract

Entrepreneurship is a big challenge which has all kinds of twists in it. The women who venture out in the entrepreneurial journey need to be ready for many challenges. This paper is aimed at assessing the entrepreneurial characteristics of women entrepreneurs in micro enterprises in Tiruchirappalli District of Tamil Nadu. The study aims at identifying the entrepreneurial characteristics of women entrepreneurs associated with Women Entrepreneurship Association of Tamil Nadu (WEAT).They were personally interacted and result shows that the women between the age group of 35- 44 years are at a prime age for business and shown tremendous aggression in various segments of entrepreneurial characteristics. The middle-aged women have understandably expressed focus on profit and growth. The study concludes that the women from the manufacturing sector have expressed a high degree of entrepreneurial characteristics than those from the service sectors.

Keywords

Entrepreneurial Characteristics, Risk Taking Behavior, Women Entrepreneurs.

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