ANWESH: International Journal of Management & Information Technology

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Gearing Up of Corporate Social Responsibility With Artificial Intelligence: An Indian Forecast


Affiliations
1 Birla Institute of Technology, Mesra, Ranchi, Jharkhand, India
2 Indian Institute of Technology, Kharagpur, West Bengal, India
3 HCL Group, Chairman, Evolko Inc; Partner, Solmark Media Group, United States
     

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Artificial Intelligence (AI) has the power to change the economy and lives. This paper highlights how AI can transform Corporate Social Responsibility (CSR) in India. It explores the competencies which an organization can gain by linking its socially responsible activities with AI. Unlike developed countries, AI is in a very nascent stage in India. On the other hand, it is mandatory for the organization to undertake CSR initiatives in India. Results reveal that organizations can be more efficient in their business operations if they incorporate AI technology with CSR. The amalgamation of AI and CSR can work wonders for an organization to be sustainable in India. This study tries to conceptualise AI into CSR through a theoretical model which needs further feasibility testing.

Keywords

Artificial Intelligence, Corporate Social Responsibility, Sustainable Development, Triple Bottom Line.
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  • Gearing Up of Corporate Social Responsibility With Artificial Intelligence: An Indian Forecast

Abstract Views: 342  |  PDF Views: 0

Authors

Anupam Ghosh
Birla Institute of Technology, Mesra, Ranchi, Jharkhand, India
Buddhananda Banerjee
Indian Institute of Technology, Kharagpur, West Bengal, India
Arjun Malhotra
HCL Group, Chairman, Evolko Inc; Partner, Solmark Media Group, United States
Rashi Malpani
Birla Institute of Technology, Mesra, Ranchi, Jharkhand, India
Sadiya Fatima
Birla Institute of Technology, Mesra, Ranchi, Jharkhand, India

Abstract


Artificial Intelligence (AI) has the power to change the economy and lives. This paper highlights how AI can transform Corporate Social Responsibility (CSR) in India. It explores the competencies which an organization can gain by linking its socially responsible activities with AI. Unlike developed countries, AI is in a very nascent stage in India. On the other hand, it is mandatory for the organization to undertake CSR initiatives in India. Results reveal that organizations can be more efficient in their business operations if they incorporate AI technology with CSR. The amalgamation of AI and CSR can work wonders for an organization to be sustainable in India. This study tries to conceptualise AI into CSR through a theoretical model which needs further feasibility testing.

Keywords


Artificial Intelligence, Corporate Social Responsibility, Sustainable Development, Triple Bottom Line.

References