Value Creation:The Definitive Guide for Business Leaders, by Gautam Mahajan, Sage Publications India Pvt.Ltd, Delhi, 2016, Pages 239

Shareholder value creation has emerged as a well-known, much talked about and emphasized notion in the corporate world in the recent years. This book goes beyond shareholders and emphasizes the need for a well charted corporate strategy for value creation for the whole business. As per the author, the starting point for this is customer strategy. He notes in the second chapter.