Table of Contents
Vol 41, No 3 (2023)
Open Access
Subscription Access
From the Editorial Desk
| From the Editorial Desk | ||
| Nirmalya Bandyopadhyay | ||
| Vol 41, No 3 (2023), Pagination: 1-1 | ||
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Articles
| Tourism for Entertainment: Using an Expanded Marketing Mix in a Post-Pandemic Situation | ||
| Afjal Hossain, Farjana Easmin | ||
| Vol 41, No 3 (2023), Pagination: 2-12 | ||
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| Impact of Information Technology Investment on Operational Performance of MSEs in Rural Areas | ||
| Gaganpreet Kaur | ||
| Vol 41, No 3 (2023), Pagination: 13-20 | ||
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| Performance of Equity ETFs during COVID-19 Pandemic Crisis: Evidence from India | ||
| Chanchal Saini, Ishwar Sharma, Bhawana Verma, Bharti . | ||
| Vol 41, No 3 (2023), Pagination: 21-31 | ||
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| Facilitating Quality of Work Life of Women Faculty in Medical Colleges | ||
| Dhanya J. S. | ||
| Vol 41, No 3 (2023), Pagination: 32-45 | ||
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Book Scan
| The Future of Purpose-Driven Branding by David Aaker and Varsha Jain, Wiley, India, 2023. Pages: 270, Rs. 690/- | ||
| Pramod Chandra | ||
| Vol 41, No 3 (2023), Pagination: 46-46 | ||
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| Data Analytics for Business. Lessons for Sales, Marketing, and Strategy by Ira J. Haimowitz, Taylor & Francis Group, 2023. Pages: 178, Rs. 10,272/- | ||
| Saurabh Mittal | ||
| Vol 41, No 3 (2023), Pagination: 47-48 | ||
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